Newmarket International Names Darc F. Rasmussen Vice President of Sales & Marketing; Shawn McDonald Appointed Marketing Director.

Business/Technology Editors

HITEC

DALLAS--(BUSINESS WIRE)--June 19, 2000

Executive marketing team established to complete Newmarket's

transition to global e-commerce hospitality automation leader and to

expand Newmarket's position in mid-market segments and overseas

Newmarket International, Inc. announced today the appointment of Darc F. Rasmussen as the company's Vice President of Sales and Marketing, a newly created position. Shawn McDonald was appointed to the new position of Director of Marketing.

Rasmussen comes to Newmarket from Eltrax Systems, Inc. (NASDAQ:ELTX), where he served as Vice President of the e-service provider's Asia-Pacific division, Lodgistix.com. His career with the company included postings in Europe and Asia/Pacific. Prior to Eltrax, Rasmussen worked in IT in the industrial robotics industry following a career shift from hospitality where he served as a hotel General Manager in Europe.

"Throughout my 20 years in hospitality and technology I tracked Newmarket's success. The company has always shown solid leadership and a consistent ability to deliver leading-edge products well ahead of the technology curve in our industry. Newmarket delivered the first Windows-based application four years ahead of the industry, pioneered enterprise-level sales and event management systems with their Delphi Multi-Property Edition, and is leading the industry in the implementation of B2B marketplace exchange technology with MeetingBroker.com," Rasmussen said. "When I look at the current pipeline of Internet-based systems and e-commerce tools which are due for imminent release it is apparent that the company's leadership in technology will remain unchallenged. Economies of scale in the ASP model and use of technology to reduce the cost of system deployment, implementation, and high quality support will now make the full range of Newmarket's products very affordable to mid- and small-sized enterprises of every kind in the hospitality industry, in addition to the top tier market which the company has serviced so far."

Shawn McDonald, in the new position of Director of Marketing, brings over 15 years of experience of high tech marketing to Newmarket. McDonald's experience with industry leaders such as Digital and Sybase brings to Newmarket a new level of marketing expertise that will enable effective communication to the market place of the leading-edge technology, solutions and service which Newmarket provides.

Over 85 percent of automated hospitality sales and event management systems in the US market have chosen to use Newmarket software.(1) This resounding endorsement of the product has encouraged Newmarket to expand international markets and, in response to domestic market demand, increase market share among mid-market and boutique properties through competitive pricing on Internet-based systems and ASP offerings, while adding value with e-commerce modules to take the industry to the next level of automation. Several major announcements on new Internet-based products will be made by the company this week at HITEC (the Hospitality Industry Technology Exposition and Conference) in Dallas.

About Newmarket International

Newmarket International (www.newsoft.com) provides software and e-commerce solutions that automate sales and operations for every type of hospitality venue, from independent hotels of any size to resorts, casinos, convention centers, convention & visitors bureaus, and the complete corporate enterprise. Newmarket is widely recognized as the premier innovator of scaleable sales and catering systems, web-enabled applications, and today's business-to-business e-commerce strategies (www.meetingbroker.com). A total solutions provider, Newmarket offers leading-edge technologies, on-site and Web-based training, consulting, project management and superior support based on unparalleled industry expertise.

(c) Copyright 2000 Newmarket International, Inc. All rights reserved.

(1) Source : Bain & Co. Industry study

Delphi, Breeze, and CVBreeze are registered trademarks; Functions Breeze, Delphi Multi-Property Edition, Global SFA, and CCBreeze are trademarks; and MeetingBroker.com is a service mark of Newmarket International, Inc.

Additional company and product names may be registered trademarks or trademarks of their respective owners.